Global Cash Access Announces New Executive Vice President of Sales

04/30/10

LAS VEGAS, Apr 30, 2010 (BUSINESS WIRE) --Global Cash Access Holdings, Inc. (NYSE:GCA) (the "Company") announced today that it has named David Lucchese as its executive vice president of sales. Mr. Lucchese joins the Company from Bally Technologies, Inc., where he was most recently the vice president of sales, games, and was previously the senior vice president of sales, systems.

"We believe that David's outstanding experience in the gaming industry in both slot system and product sales will serve us extremely well" said Scott Betts, president and chief executive officer of the Company. "Our stated goals are to deliver on cashless product innovation and fully integrate cash access technologies on the gaming floor. David's deep roots and relationships are going to be an important factor in our achieving these goals, while capitalizing on the Company's market leading position in providing cash access services to the gaming industry."

Mr. Lucchese will join the Company on April 30, 2010, and will oversee all of the Company's domestic sales. Steve Lazarus will continue as the Company's senior vice president of sales with ongoing sales responsibilities for the Company's significant domestic customers.

About Global Cash Access Holdings, Inc.

Las Vegas-based Global Cash Access, Inc. ("GCA"), a wholly owned subsidiary of the Company, is a leading provider of cash access products and related services to over 1,100 casinos and other gaming properties in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCA's products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services, and Western Union money transfers. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at http://www.gcainc.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements within the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. Important factors that may cause actual events or results to differ materially from those anticipated by such forward-looking statements include, without limitation, statements regarding the Company's financial position, management team, and product initiatives. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties that could cause actual results to differ materially from the results implied or contemplated by the forward-looking statements. These forward-looking statements are subject to the risks detailed in the Company's filings with the Securities and Exchange Commission, including the most recently filed Form 10-Q or 10-K, as applicable. The Company does not intend or assume any obligation to update any forward-looking statements. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this press release.

SOURCE: Global Cash Access Holdings, Inc.

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