GCA to Exhibit New and Enhanced Cash Access, Cash Handling and Ticketing Solutions at G2E

10/03/11

LAS VEGAS, Oct 03, 2011 (BUSINESS WIRE) -- Global Cash Access (NYSE:GCA), a leading provider of cash access products and related services to over 1,100 casinos and other gaming properties, will exhibit new and enhanced cash access, cash handling and ticketing solutions at G2E from October 4th through October 8th at the Sands Convention Center at booth # 3854.

GCA will be highlighting its Western Money System CXC 4.0(TM) multi-function kiosk, which features a new, sleek and modern design, customized media options, and incorporates the latest cash handling and cash access services. By combining powerful marketing peripherals and high capacity components, the CXC 4.0 delivers maximum velocity and patron interaction.

In addition to CXC 4.0, GCA will exhibit its full suite of cash access products, which provide casino operators the ability to integrate GCA's cash access products directly with the gaming floor by leveraging GCA's unique and patented promotional, reporting, cashless and data driven innovations.

"At GCA, we are focused on developing new and enhanced cash access and cash handling solutions by further integrating our technology into the casino environment with an emphasis on cashless gaming," commented Scott Betts, president and chief executive officer of Global Cash Access. "We are eager to display our latest line up of products, including our Western Money Systems CXC 4.0(TM) and our proprietary analytical tool, Casino Share Intelligence®, which allows customers to truly understand the gaming activities of their top patrons for the first time."

As a global provider of cash access solutions to casinos and other gaming properties, GCA is laser focused on broadening its valuable relationships by offering proven value, innovation, service, choice and reliability. At G2E, GCA will exhibit the following GCA & Western Money Systems products:

- CXC 4.0(TM) Full Service Kiosks

- CasinoXChange® Redemption Kiosk

- JackpotXchange®Kiosk

- XchangeAttendant® Kiosk

- XchangeExplorerPlus®

- XchangeWatch®

- QCPXpress®

- CasinoCash®

- FlexChex(TM)

- Central Credit®

- QuikMarketing®

- Casino Share Intelligence (CSI) ®

Please visit booth #3854 to experience these industry leading products.

About Global Cash Access Holdings, Inc.

Las Vegas-based Global Cash Access, Inc. ("GCA"), a wholly owned subsidiary of Global Cash Access Holdings, Inc., is a leading provider of cash access products and related services to over 1,100 casinos and other gaming properties in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCA's products and services provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card transactions, credit card cash advances, check verification and warranty services, and Western Union money transfers. Through Western Money Systems, a wholly owned subsidiary, GCA is a leading manufacturer and distributor of cash handling devices and related software. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron marketing activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and customer loyalty. More information is available at GCA's Web site at http://www.gcainc.com.

SOURCE: Global Cash Access

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